Eastland Shoe Corp Deploys eGain OnDemand to Provide Superior Email Customer Service and Enhance its Brand

Released on = March 9, 2006, 9:40 am

Press Release Author = eGain Communications

Industry = Software

Press Release Summary = Long-time producer of classic American styled footwear
deploys hosted version of eGain\'s software for email management as initial phase of
a customer interaction hub implementation

Press Release Body = Mountain View, Calif. (March 9, 2006): eGain Communications
Corporation (OTC BB: EGAN.OB), provider of the industry\'s top-rated customer service
and contact center software* for in-house or on-demand deployment, today announced
that Eastland Shoe Corp, a long-time producer of classic American styled footwear,
has selected eGain OnDemandT to route, track and resolve email-based customer
service inquiries. In the future, the company also plans to add eGain\'s web
self-service and chat solutions as it builds a multichannel customer interaction hub
to further enhance its consumers\' online experience.

The industry\'s first on-demand eService software, eGain OnDemand has been used by
companies of all sizes, including large enterprises, for over seven years. The
solution includes hosted versions of integrated best-in-class applications for web
self-service, email management, chat, web collaboration, call tracking, case
management, e-alert management and contact center knowledge management. Eastland
selected eGain over other providers because of its strong workflow features and its
scalability, comprehensive self-service capabilities and its deep experience in the
retail sector. eGain\'s flexible deployment options also played a key role in
Eastland\'s decision to choose eGain. With eGain OnDemand, Eastland was able to get
up and running quickly with the option of bringing the solution in-house later,
based on evolving business requirements.

\"Customer service excellence is a key component of Eastland\'s core values,\" said
Joshua Klein, Eastland\'s Business Development Manager. \"With eGain OnDemand, we are
able to provide our customers with quicker, more accurate, and more consistent
customer service interactions. The solution has dramatically improved our customer
service quality and effectiveness.\"

\"eGain OnDemand helps businesses rapidly set up customer interaction hubs for
effective, efficient and consistent multichannel customer service and improved
contact center performance,\" said Ashu Roy, CEO of eGain. \"We are happy to welcome
Eastland to our long list of eGain OnDemand and retail customers.\"

About eGain OnDemandT
The industry\'s first-ever on-demand eService solution, eGain OnDemand has been used
by world-class companies for agent-assisted multichannel customer service, web
self-service and knowledge management for eight years. eGain OnDemand is the hosted
version of eGain ServiceT, the industry\'s top-rated customer service and contact
center software.

* Source: 2005 ForresterWave report on eservice and 2005 Patricia Seybold Group
bull\'s eye reports on cross-channel, cross-lifecycle customer service - overall
capabilities, knowledge management, architecture and analytics.

About Eastland Shoe
Since 1955, Eastland Shoe Corp. has made classic American styled footwear reflecting
its Maine heritage and casual style of living. While the seasons may change and
shoe styles follow with them, Eastland remains constant - committed to creating
classic styles, as well as contemporary and durable designs. Eastland\'s commitment
to their customers is to continue making quality leather shoes with the finest
workmanship, long lasting value and comfort. Today, Eastland\'s line of men\'s and
women\'s footwear is specifically designed to meet the demands of daily life and
weekend activities - where comfort, style, and function merge. At EastlandShoe.com,
you\'ll find the company\'s complete line of footwear, including hard-to-find styles,
sizes, widths, and colors not sold at local Eastland retailers.

About eGainŽ
eGain (OTC: EGAN.OB) is a leading provider of customer service and contact center
software for in-house or on-demand deployment. Trusted by prominent enterprises and
growing midsize companies worldwide, eGain has been helping organizations achieve
and sustain customer service excellence for more than a decade. 24 of the 50 largest
global companies rely on eGain to transform their traditional call centers, help
desks, and web customer service operations into multichannel customer interaction
hubs. These hubs enable dramatically improved customer experience, unified
multichannel customer service, end-to-end service process efficiencies, and enhanced
contact center performance.

eGain ServiceT 7, the company\'s software suite, includes integrated, best-in-class
applications for web self-service, email management, knowledge management, live web
collaboration through chat and cobrowsing, automation of fax and paper-based service
interactions, case management, and service fulfillment. These robust applications
are built on the eGain Service Management PlatformT (eGain SMPT), a scalable
next-generation framework that includes end-to-end service process management,
multichannel and multisite contact center management, and certified out-of-the-box
integrations with leading call center, content, and business systems

Headquartered in Mountain View, California, eGain has an operating presence in 18
countries and serves over 800 enterprise customers worldwide. To find out more about
eGain, visit www.eGain.com or call the company\'s offices: United States:
800-821-4358; UK and the rest of Europe: 1753-464646.


eGain media contact
Carey Godbee
Tel: 760/758-4406
Email: cgodbee@b3communications.com

Eastland Shoe contact
Joshua Klein
Tel: 207-865-6314
Email: joshuaklein@eastlandshoe.com

Web Site = http://www.egain.com

Contact Details = 345 E. Middlefield Road
Mountain View, CA 94043, USA
650-230-7532
jabayan@egain.com

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